When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not… Read More »The branding of the Van Gogh Museum
“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is… Read More »Advertising is selling
Today and Yesterday at the Tropenmuseum we had a big symposium about the role and importance of the Tropenmuseum as an ethnological museums in the 21st century. The discussions were academical and very interesting. The… Read More »Being mission-based and market driven
Last week the whole of Amsterdam was plastered with the image of Damien Hirst’s skull. The Rijksmuseum lets the whole Dutch world know that they have this precious object on display. The most expensive artwork… Read More »My skull is bigger then your skull
I have not posted in two weeks but I am very busy with the opening of our new exhibition called ‘Vodou, art & mysticism from Haiti’ on the 31st of october. But I can give… Read More »To be Vodoued (or Voodooed)
Within a few weeks the Tropenmuseum will open it’s new exhibition about the Haitian religion ‘Vodou‘ (or voodoo). The passed few weeks were very busy for me. We were designing and planning our new campaign.… Read More »Testing outdoor advertising
Yesterday the Tropenmuseum launched it’s Youtube channel. At last we do something web 2.0. We are alive on the web!!!! But as you can see at this moment their is only one movie on it.… Read More »NoTube strategy
The cultural season is starting with mini exhibition in cargo container. In Amsterdam every year at the last weekend of August the cultural Season opens with the Uitmarkt festival. The Uitmarkt is held from August… Read More »Selling yourself on a trade fair.
The famous artwork ‘for the love of God’, made by Damien Hirst, starts it world tour in Amsterdam at the Rijksmuseum at the 1st of November. This artwork is a skull which is cast from… Read More »Predecessor Damien Hirst at the Tropenmuseum
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon.… Read More »Discount Coupon Criteria and Checklist