When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not… Read More »The branding of the Van Gogh Museum
In a Dutch newspaper (NRC) there was an article about Philippe de Montebello the departing director off the Metropolitan Museum of Art (the Met). Under his presidency the Met doubled up in exhibiting space end… Read More »“I don’t care about the visitor numbers”
As a marketeer I sometimes wonder what is the purpose of a museum? What is the core business of a museum? In my work I am always so focused on selling exhibits that I think… Read More »Core business of a Museum
In one of my previous posts I made a star appeal matrix for creating blockbuster exhibitions. While making this matrix I was contemplating what defines a blockbuster exhibition. With some googleing and some of my… Read More »How to create a blockbuster exhibition
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon.… Read More »Discount Coupon Criteria and Checklist
After writing my blog article on star appeal that was finished at 23.39 I went to bed for some good night sleep. Right before my eyes shut down totally I was thinking about my article… Read More »Star appeal matrix
In one of my previous posts I talked about ‘art matters‘. I explained that the content of the exhibition is one of the factors to consider when setting the admittance price. Actually the three examples… Read More »Blockbuster with Star appeal
In the museum I work every week or so we discuss the relevance of our existence as a museum. This discussion takes mostly place at the lunch table, a the coffee dispenser, staff meetings or… Read More »The museum as a medium