When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not… Read More »The branding of the Van Gogh Museum
Today and Yesterday at the Tropenmuseum we had a big symposium about the role and importance of the Tropenmuseum as an ethnological museums in the 21st century. The discussions were academical and very interesting. The… Read More »Being mission-based and market driven
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim… Read More »Why do people visit a Museum?
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I… Read More »Smoking not allowed!!
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon.… Read More »Discount Coupon Criteria and Checklist
This is part 3 about the optimum entrance fee. This post elaborates on my previous posts about the optimum entrance fee. A lot of you probably know the basics of Price elasticity. And even if… Read More »Price Elasticity: Optimum entrance fee part 3
After writing my blog article on star appeal that was finished at 23.39 I went to bed for some good night sleep. Right before my eyes shut down totally I was thinking about my article… Read More »Star appeal matrix
In one of my previous posts I talked about ‘art matters‘. I explained that the content of the exhibition is one of the factors to consider when setting the admittance price. Actually the three examples… Read More »Blockbuster with Star appeal
I have finished this books several days ago. This book is not about self improvement or personal development (that is what I first thought when I saw the title). This book is about designing choice… Read More »Book Review: Nudge: Improving Decisions About Health, Wealth, and Happiness
In my previous post I have mentioned eight factors to consider when setting an admission price. I just want to explore the first factor that is the factor ‘art matters’. What does ‘art matters’ mean?… Read More »Why ‘Art matters’, optimimum entrance fee part 2.