In one of my previous posts I talked about ‘art matters‘. I explained that the content of the exhibition is one of the factors to consider when setting the admittance price. Actually the three examples… Read More »Blockbuster with Star appeal
In 2006 the Tropenmuseum decided to change their summer offerings. We always experienced a slowdown in number of visitors attending our museum. Our main yearly exhibition was already standing for 6 months when the summer… Read More »How we made a sunny outdoor campaign
Here in Amsterdam most Cultural institutions (theaters, museums, etc) advertise there special events via outdoor advertising. Outdoor advertising means hanging a fairly large poster in the streets. At the Tropenmuseum when designing our main advertising… Read More »Outdoor advertising
In my previous post I have mentioned eight factors to consider when setting an admission price. I just want to explore the first factor that is the factor ‘art matters’. What does ‘art matters’ mean?… Read More »Why ‘Art matters’, optimimum entrance fee part 2.
In the museum I work every week or so we discuss the relevance of our existence as a museum. This discussion takes mostly place at the lunch table, a the coffee dispenser, staff meetings or… Read More »The museum as a medium
In the Netherlands and Amsterdam we have two collective museum cards. The first is the so called ‘museumkaart’ or museumcard. This card gives you free entrance, for a year, to about 400 museums in the… Read More »Is a collaborative museum pass a good idea?