Why do people visit a Museum?
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim… Read More »Why do people visit a Museum?
NoTube strategy
Yesterday the Tropenmuseum launched it’s Youtube channel. At last we do something web 2.0. We are alive on the web!!!! But as you can see at this moment their is only one movie on it.… Read More »NoTube strategy
How to create a blockbuster exhibition
In one of my previous posts I made a star appeal matrix for creating blockbuster exhibitions. While making this matrix I was contemplating what defines a blockbuster exhibition. With some googleing and some of my… Read More »How to create a blockbuster exhibition
Smoking not allowed!!
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I… Read More »Smoking not allowed!!
Selling yourself on a trade fair.
The cultural season is starting with mini exhibition in cargo container. In Amsterdam every year at the last weekend of August the cultural Season opens with the Uitmarkt festival. The Uitmarkt is held from August… Read More »Selling yourself on a trade fair.
Predecessor Damien Hirst at the Tropenmuseum
The famous artwork ‘for the love of God’, made by Damien Hirst, starts it world tour in Amsterdam at the Rijksmuseum at the 1st of November. This artwork is a skull which is cast from… Read More »Predecessor Damien Hirst at the Tropenmuseum
Being an artwork, Real customer participation.
I read an article in our local Dutch newspaper (NRC) today about ‘Work no. 850’ by the artist Martin Creed in the Tate Britain. Every 30 seconds a single runner will sprint the length of… Read More »Being an artwork, Real customer participation.
Discount Coupon Criteria and Checklist
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon.… Read More »Discount Coupon Criteria and Checklist
Price Elasticity: Optimum entrance fee part 3
This is part 3 about the optimum entrance fee. This post elaborates on my previous posts about the optimum entrance fee. A lot of you probably know the basics of Price elasticity. And even if… Read More »Price Elasticity: Optimum entrance fee part 3
Star appeal matrix
After writing my blog article on star appeal that was finished at 23.39 I went to bed for some good night sleep. Right before my eyes shut down totally I was thinking about my article… Read More »Star appeal matrix