Why do people visit a Museum?
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim… Read More »Why do people visit a Museum?
Consumer psychology
Smoking not allowed!!
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I… Read More »Smoking not allowed!!
Blockbuster with Star appeal
In one of my previous posts I talked about ‘art matters‘. I explained that the content of the exhibition is one of the factors to consider when setting the admittance price. Actually the three examples… Read More »Blockbuster with Star appeal
Book Review: Nudge: Improving Decisions About Health, Wealth, and Happiness
I have finished this books several days ago. This book is not about self improvement or personal development (that is what I first thought when I saw the title). This book is about designing choice… Read More »Book Review: Nudge: Improving Decisions About Health, Wealth, and Happiness