Advertising

In 2006 the Tropenmuseum decided to change their summer offerings. We always experienced a slowdown in number of visitors attending our museum. Our main yearly exhibition was already standing for 6 months when the summer… Read More »How we made a sunny outdoor campaign

Here in Amsterdam most Cultural institutions (theaters, museums, etc) advertise there special events via outdoor advertising. Outdoor advertising means hanging a fairly large poster in the streets. At the Tropenmuseum when designing our main advertising… Read More »Outdoor advertising