When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not… Read More »The branding of the Van Gogh Museum
Within a few weeks the Tropenmuseum will open it’s new exhibition about the Haitian religion ‘Vodou‘ (or voodoo). The passed few weeks were very busy for me. We were designing and planning our new campaign.… Read More »Testing outdoor advertising
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I… Read More »Smoking not allowed!!