When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not… Read More »The branding of the Van Gogh Museum
“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is… Read More »Advertising is selling
Last week the whole of Amsterdam was plastered with the image of Damien Hirst’s skull. The Rijksmuseum lets the whole Dutch world know that they have this precious object on display. The most expensive artwork… Read More »My skull is bigger then your skull
I have not posted in two weeks but I am very busy with the opening of our new exhibition called ‘Vodou, art & mysticism from Haiti’ on the 31st of october. But I can give… Read More »To be Vodoued (or Voodooed)
Within a few weeks the Tropenmuseum will open it’s new exhibition about the Haitian religion ‘Vodou‘ (or voodoo). The passed few weeks were very busy for me. We were designing and planning our new campaign.… Read More »Testing outdoor advertising
Since I am working as a museum marketeer I always wonder why do people visit a museum? Why do people desire to go to a building and view different kind of objects? I don’t claim… Read More »Why do people visit a Museum?
A colleague of mine once told me that, at school, his children had to pretend they were running a museum. The end result of their assignment was….regulatory signs with things that were not allowed. I… Read More »Smoking not allowed!!
The cultural season is starting with mini exhibition in cargo container. In Amsterdam every year at the last weekend of August the cultural Season opens with the Uitmarkt festival. The Uitmarkt is held from August… Read More »Selling yourself on a trade fair.
In the beginning of 2008 the Tropenmuseum participated in a coupon action with ETOS one of the biggest drugstore companies in the Netherlands. For every 15 euro’s spend at ETOS you would get a coupon.… Read More »Discount Coupon Criteria and Checklist