I have finished this books several days ago. This book is not about self improvement or personal development (that is what I first thought when I saw the title). This book is about designing choice… Read More »Book Review: Nudge: Improving Decisions About Health, Wealth, and Happiness
I have found this lecture on marketing blog in the Netherlands. I was rather curious because I work for an ethnographic museum which employs a lot of anthropologists. This lecture watches as a documentary because… Read More »An anthropological introduction to YouTube
In 2006 the Tropenmuseum decided to change their summer offerings. We always experienced a slowdown in number of visitors attending our museum. Our main yearly exhibition was already standing for 6 months when the summer… Read More »How we made a sunny outdoor campaign
Here in Amsterdam most Cultural institutions (theaters, museums, etc) advertise there special events via outdoor advertising. Outdoor advertising means hanging a fairly large poster in the streets. At the Tropenmuseum when designing our main advertising… Read More »Outdoor advertising
In my previous post I have mentioned eight factors to consider when setting an admission price. I just want to explore the first factor that is the factor ‘art matters’. What does ‘art matters’ mean?… Read More »Why ‘Art matters’, optimimum entrance fee part 2.
In the Netherlands and Amsterdam we have two collective museum cards. The first is the so called ‘museumkaart’ or museumcard. This card gives you free entrance, for a year, to about 400 museums in the… Read More »Is a collaborative museum pass a good idea?
This post is about setting the optimum price for your Museum. And by optimum I mean what factors a Museum should consider to get the most revenues out of their entrance fees/admissions. 1. Contents/Quality of… Read More »How to determine the optimum entrance fee. Part 1