When I worked at Museum Het Dolhuys we had an Exhibition about Vincent van Gogh. The question that the Exhibition tried to address was whether he was a genius or a madmen. We could not… Read More »The branding of the Van Gogh Museum
I have worked for 8 years in the museum world, so I have seen a lot of museums and their art. I like museums, I like what they do, represent and what they try to… Read More »Do not touch
“In the past I have made too many compromises when I made advertisements for the Tropenmuseum”. This is what I was thinking when reading the book “Ogilvy on Advertising“. This book is from 1983 is… Read More »Advertising is selling
Before the holidays I went to a presentation about a big blockbuster exhibition “The Terracotta army of Xian. This exhibition took place in the Drents Museum in Assen form the first of February until the… Read More »Top 10 blockbuster exhibition tips
Today and Yesterday at the Tropenmuseum we had a big symposium about the role and importance of the Tropenmuseum as an ethnological museums in the 21st century. The discussions were academical and very interesting. The… Read More »Being mission-based and market driven
Last week the whole of Amsterdam was plastered with the image of Damien Hirst’s skull. The Rijksmuseum lets the whole Dutch world know that they have this precious object on display. The most expensive artwork… Read More »My skull is bigger then your skull
In a Dutch newspaper (NRC) there was an article about Philippe de Montebello the departing director off the Metropolitan Museum of Art (the Met). Under his presidency the Met doubled up in exhibiting space end… Read More »“I don’t care about the visitor numbers”
I have not posted in two weeks but I am very busy with the opening of our new exhibition called ‘Vodou, art & mysticism from Haiti’ on the 31st of october. But I can give… Read More »To be Vodoued (or Voodooed)
As a marketeer I sometimes wonder what is the purpose of a museum? What is the core business of a museum? In my work I am always so focused on selling exhibits that I think… Read More »Core business of a Museum
Within a few weeks the Tropenmuseum will open it’s new exhibition about the Haitian religion ‘Vodou‘ (or voodoo). The passed few weeks were very busy for me. We were designing and planning our new campaign.… Read More »Testing outdoor advertising